I'M LENA ILIADY
a graphic designer & an art director of branding projects with 10+ ears of experience (and still passionate though*).

I create easy visual and verbal narrative around any product or service focused on love to human, nature and peace on earth.
MY WORKS
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Branding and visual identity with simple platform and narrative
Package design with illustrations and production files for any print processes
Layout design for books, magazines, catalogues and brochures
Simple printed and digital advertising items and campaign concepts
Social media design with simple content strategy and visual guidelines
Typographic posters, basic lettering and font customisation
Simple design systems, web and presentation design
Visual researches and basic future studies through trend hunting
Services:
Editorial Design
Package
Design
Branding and Visual Identity
GIMME BRIEF!
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Please describe me your task or problem in a few words or request my CV
>10
>50
100
>70
completed projects
years of experience
clients served
logo designs
and deadlines*
and still passionate*
years of creation visual identities for brands, products and services
>5
ABOUT
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Taking care and simplifying things to each other even very few persons can reach any global goal.
01
Plain things have no need to be explained. Sometimes my work is to peel too much details of the concept to make the main idea shine itself.
/ Simplicity
02
Creating a visual communication you can make the first impression of your client unforgetable just by choosing the right font and image. It works.
/ Joy
03
Focusing on details I pay a lot of attention to typography, photography, color palette and composition of any item I create (from navigation icon to a huge presentation layout design).
/ Harmony
04
Sometimes designing is operating with human emotions through archetypes, revealing the benefits of your offer through simple story. Good design always starts with a research.
/ Sense
HOW
I WORK
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I always begin with a list of questions and a research. What's the key benefit, who is the customer, what kind of problem am I going to solve for him.
STEP 1
Then I make a mood board and create some first sketches. I train myself to generate as many ideas as possible on this step.

Three best and most outstanding ideas illustrated with 3-5 mockups are usually being discussed and revisited during the second step one or two times.
STEP 2
On the third step we discuss the list of layouts needed and make all the final revisions with each one. At the end I offer the folder with all the production files, preview mockups and a guide with detailed explanations for the further work or production.
STEP 3
Designers actually can change the world for the better by making the complicated simple and finding beauty in truth.
Michael Bierut
PRICES
• 07
You are short of time and I'll do my best to help emergently
$500
1 week sprint
The list of your needs is too long, but you're still short of time
$500/week
going deeper
The work brings delight and we have enough time to work on each layout to make it look brilliant.
$3000/month
long term
BUY
BUY
BUY
WAITING FOR A SIGN? THIS IS IT
I am ready for a long road flight for working with a week- or months-long projects whatever it is: a visual identity, social media guideline, layout or package design.
Made on
Tilda